Adriese.com Digital Media

How does video help sell a property?

Video is, like all marketing, part of a larger package of marketing tools that come together to get exposure for an agent, a company or a property.

Video is a highly effective form of exposure as it gives more information in an ‘easy to consume’ format and the video itself stands out as an attention getter on a property that may not have gotten someone’s attention. In the case of an agent, a video not only showcases a property, but showcases the agent’s knowledge and expertise as well as his/her ability to show and market property. Real estate video is also an effective listing tool for future listings

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Why video is so important when selling your home?

• Over 3 billion videos are viewed a day.

• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.

• YouTube’s demographic is broad: 18-54 years old.

• YouTube reached over 700 billion playbacks in 2010.

• 800M unique users visit YouTube each month.

• 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x y/y)

• Nearly 17 million people have connected their YouTube account to at least one social service :Facebook, Twitter, Orkut, Buzz, etc.